Shea Moisture's Moisture-Rich, Ammonia-Free Hair Color System gently, yet effectively, colors your hair for a softer, silkier and healthier appearance. A permanent, no-drip formula delivers vibrant color, body and shine. Provides excellent gray coverage. Made with natural and certified organic ingredients.Featured Ingredients:- Organic Shea Butter - provides moisture to damaged hair from roots to tip and promotes healthy, shiny hair.- Soy Protein - helps strengthen hair by replenishing lost protein.- Flaxseed Oil - enhances shine and dimension.- Organic Glycerin - aids in moisture retention.Usage: Follow this link to view a full guide on how to apply Shea Moisture’s ammonia-free hair color.