Just for men it's easy! brush in - wait 5 minutes - rinse no mess, no drip 5-minute gel this thick, rich gel is specially made to stay put to penetrate hard-to-colour facial grey. Just for men won't change your natural colour. It targets grey, blends in several close, but slightly different shades that match the rest of your hair. Even you can't tell where the grey was! now it's improved, to leave hair less bristly, softer. Long-lasting, won't wash out, just for men gel lasts until the grey grows back.